I’m Lorri Ritchie, and I set up Socially Mindful. After a 16-year corporate career, I decided it was time for a change. I had a love for all things social media and I realised that I was actually pretty good at using it to raise awareness for causes and events. So, in 2017 I decided to go it alone and set up my own St Albans-based agency to help businesses big and small find their social media voices.

At Socially Mindful, our philosophy is that the secret ingredients in any successful business are connections and relationships. Gone are the days when marketing was a scattergun affair. Now it’s all about creating meaningful bonds with your current and potential customers so that they remain loyal. And this applies to the relationships we have with our own customers as much as the relationships we help our customers forge with their own.

Want the moon on a stick, and want it now? Then we’re probably not going to be a good fit.

Want instant results? Well, we’re not going to promise that either.

Finding your audience, building a relationship with them and turning them into customers takes know-how, testing, and perseverance. Done cleverly, social media is the most cost-effective form of marketing there is. But it takes time and patience. And most of all, it takes experience.

In a nutshell, we are


No question is too daft, no goal too big. We’ll always bend over backwards to accommodate our clients and help them along on their social media journey


This is your business, and we know that you have goals. We’ll work with you to develop realistic strategies to reach those goals and keep you informed about how things are going.


Because we are a small business, our prices are often lower than big agencies. But our expertise means that we deliver the same level of service on a much more personal basis.


As you hit your goals or your business changes, we will evolve your social media strategy to reflect where you want to go next.

  • Lorri is a true professional. She has managed multiple Social Media accounts that I am aware of and they all scream character! She is fantastic at engaging with people and promoting the cause of an organisation. Lorri is also very dynamic and adapts constantly to the changing world of Social Media. If you need someone to manage your Social Media accounts, I would recommend Lorri in a heartbeat!”

    Michael Whippy – Community Central, St Albans

  • Lorri was simply heaven sent!!! For the last 6 months I’ve been trying to sort out a problem on my Social Media, I dropped her a message (to which she replied nearly instantly) and BOOM!!! My problem was solved in a matter of days. I actually had tears of joys, months of stress that I can now leave behind, I cannot recommend her highly enough for how professional, quick and approachable she is!! I’m certainly keeping her number for future needs” 

    Silvia Pilvia – Barkingham Palace Pet Grooming

  • “Lorri has given our social media meaning and direction. She really understands who we are and what we do and has provided the analysis to help us develop a social media strategy. Her organisational skills and creativity have demonstrated how important it is to take our social media presence seriously and invest time and resource into it. I would highly recommend Socially Mindful.  “

    Ali Jarvis – Community Central, St Albans

  • “Lorri at Socially Mindful is fantastic at social media management – she has really tuned into my business and continues to do so so that she can post appropriate content and engage with people in the best way too. If you’re a bit protective with your brand then you can be sure that Lorri will look after it which is immensely reassuring. She is also hard-working and kind too and saves me lots of time and headspace which I can put into other aspects of the business. I would highly recommend her services.”

    Ruth Farenga – Mindful Pathway

  • “Facebook advertising is a fabulous tool when you know how to use it. But in the wrong hands, without a clear objective and understanding of how to harness its value you can waste a lot of time or money. Lorri has worked hard to build her expertise and become a specialist in Facebook Ads. She genuinely cares about driving results and her dedication shines through. You will be in safe hands if you work with Lorri.  “

    Jo Bayne – Sweet Charity Marketing