About

I’m Lorri Ritchie and I am Socially Mindful.

After a long and varied corporate career, I decided it was time for a change. I had a love for all things social media and I realised that I was actually pretty good at using it to raise awareness for causes and events. In 2017 I decided to go it alone, so I completed a 6-month training programme with a leading provider of social media management training and set up my own St Albans-based social media management agency to help businesses big and small find their social media voices.

As time went on I was being asked more and more often to provide support to help my clients in the paid social arena. I discovered that the Facebook advertising platform allowed me to combine my almost geeky love of analytics and logic (did I mention I started my corporate career as a computer programmer?) with my more creative side to create campaigns that not only spoke directly to my clients’ ideal customers, but also brought in the results my clients wanted in a cost effective manner.

With that realisation came the holy grail in the workplace – a job that I loved. A job that I looked forward to each day. A job that didn’t actually FEEL like a job!

So with that, I knew what I had to do. It was time to up my game AGAIN and learn as much as I possibly could about not just the FB advertising platform, but the business behind social advertising. I embarked on an intensive training course with one of the leading FB Ads Strategists in the UK where I spent months learning not just how to maneuver the platform, but what types of campaigns to run when, secrets to great ad copy and creative, creating the perfect audience, and how to monitor and scale ads. I also learned how to spot an ad that was ‘going rogue’, and what to do to fix it.

Since then, I have changed the focus of my business to allow me to focus solely on helping businesses utilise the FB advertising platform to create leads and/or generate sales for their business.

My philosophy is that the secret ingredients in any successful business are connections and relationships. Business is all about creating meaningful bonds with clients; to me it’s all about being so invested in that business relationship that I celebrate client wins as if they were my own. Maybe that sounds a bit extreme, but I believe that in order for me to be successful, my clients have to be successful.

Want the moon on a stick, and want it now?

I’m sorry, but we’re probably not going to be a good fit.

Want instant results?

Well, I’m not going to promise that either.

But if you want someone who will take just as much care with creating your advertising campaigns as they would creating their own, and someone who will look after every penny of your ad spend budget as carefully as if it was coming out of her own pocket, then I reckon we could be a pretty good match.

The results probably won’t come overnight. As with all things worth having, they will takes time and patience. And most of all, they’ll need experience. But oh my goodness, when the results start coming in, they will be oh so worth it!